Archive for May, 2010
Maps Art
Tuesday, May 25th, 2010
Gaining the Advantage in Art Marketing Through the Internet
No one can afford to overlook the internet, even the art world today is gradually embracing this powerful tool.
Mention integrating internet and art and Sotheby’s costly failure during the dot-com era immediately comes to mind. Eager to replicate the success by dot-com companies, Sotheby’s invested 25 million to build an online auction site Sothebys.com in 1999. Things rarely turned out as planned. Sothebys.com switched partnership twice – first with Amazon, then with eBay. Within three years, the site folded and Sotheby’s refocused on live auctions.
Sothebys.com quick demise left many professionals sceptical about online art sales.
Today, has professionals in the art world changed their views?
Many remain wary against the internet. Worries of art being digitally downloaded and copied are embedded in them. They are also concerned when artist’s contact is publicly available, giving collectors direct contact to artists. To them, internet is a double-edged sword that has to be balanced carefully.
Nevertheless, the art world is seen experimenting with internet, albeit slowly. The unparalleled advantage the internet offers is permanent accessibility to every user. “Art in museums and galleries have opening hours, but the internet is opened, all year round” says Jean Khan, a private collector.
Art Basel Miami Beach, one the world’s top art fair has launched a mobile application available for apple and blackberry users. Featuring interactive 3D-maps to navigate through exhibition halls, this handy application automatically creates access to global audiences who are unable to physically visit Miami. Users can also list artworks as favourites and share them easily with friends.
Art.sy, a start-up company based in New York is also involved in enabling discovery of new art with technology. Art.sy’s proprietary search technology gives intelligent recommendations based on collectors’ personal preference. Searching for art is made incredibly easy, without leaving the comforts of their homes. Art.sy raised $1.25 million from Google’s CEO and other reputable investors late last year.
Apart from art fairs and start-ups, major art publications are also venturing into the virtual space after years of printing glossy hand-outs. However, having a website is hardly sufficient. Mobility is key now. C Arts Magazine recently rolled out a digital version for ipads which enables speedier loading time and easier browsing.
Younger generation are the collectors of tomorrow. Given their appetite for connectivity, art businesses must stay abreast of internet advancements in today’s information age. Will consumers start to buy art online? Well, luxury goods are already being bought online. What’s to stop us from buying art online?
About the Author
This article is written by Ng Cai Lin, an art consultant with Artyii.com, a sales and information arts platform for Asian art and for artists to put up their paintings for sale. Throughout her career, she has seen a marked increase in sales done through this platform or on artists’blogs.
Asian Art | Buy Art Online
TF2Maps.net Presents: The Art Pass Contest #5
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SHAPES & COLORS LEARNING PLACEMAT by Painless Learning $2.99 Make learning fun with an educational placemat. An educational experience for the entire family. Age: 4,5,6,7,8,9,10,11,12,Adult Manufacturer: M. Ruskin… |
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USA Geography Activity Placemat $6.99 This versatile placemat (which can act as a wall map, a placemat, a color pad, and a geography lesson) will entertain children for hours while exposing them to geography, object recognition, and language and reading development. The Map includes the U.S.A. country map with the fifty state and state capital names as well as nearly 100 icons and their respective names…. |
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Black Holes & Revelations $9.03 No Description Available.Genre: Popular MusicMedia Format: Compact DiskRating: Release Date: 11-JUL-2006… |
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Map Your Way to Better Grades: Discover the Art of Mindmapping/Boost Recall and Retention (Success Through Effective Notetaking) [VHS] $21.94 … |
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Map of the Human Heart [VHS] $4.49 The visual sophistication of director Vincent Ward (The Navigator, What Dreams May Come) pulls us through this often awkward chronicle of the lifelong star-crossed passion shared by a Canadian Eskimo boy (Jason Scott Lee, from Dragon: The Bruce Lee Story) and the mixed-race girl (La Femme Nikita’s Anne Parillaud) he meets and falls in love with as a child. (A glowering Patrick Bergin is the thi… |
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Brewster Wall Pops WPE99074 Peel & Stick World Dry-Erase Map with Marker $15.99 Keep your future destinations in sight with the World Map Wall Decal. Fully repositionable, this map is also dry erase! Plan out your next trip, use the included dry erase marker to show your stops along the way! Also great as an instant geography reference for kidsget them into geography! The World Map Wall Decal is also great for schools, dorms, offices and boardrooms. So many applications, this… |
